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$18.4 billion in digital ads. And nobody is accountable for what happens after the click.

Nirmal Gyanwali, founder and CEO of WP Creative In March, IAB Australia confirmed what most marketers already felt: digital ad spend hit $18.4 billion...

The most expensive click in Australia is the one that lands on a bad website

Nirmal Gyanwali, founder and CEO of WP Creative Australian marketers are spending record amounts to acquire clicks that are getting scarcer and more e...

AI Didn’t Kill The Website. It Made It The Only Thing That Matters.

Nirmal Gyanwali, founder and CEO of WP Creative, argues that while marketers panic about losing clicks to AI search, the real crisis is what happens w...

Website Performance

$18.4 billion in digital ads. And nobody is accountable for what happens after the click.

The most expensive click in Australia is the one that lands on a bad website

AI Didn’t Kill The Website. It Made It The Only Thing That Matters.

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